Coordinates Collection is a jewelry company that creates unique, customized pieces that tell a personal story through latitude and longitude coordinates. Founded in 2013, the brand was in search of finding its voice and a clear path to communicate a confusing concept. They brought me on to the team in early 2015 to own all marketing and design projects and to truly refine the aesthetic. Projects spanned over multiple mediums and included packaging, brand style guide, marketing campaigns, email designs, website designs and print collateral for in-store signage, trunks shows, and wholesale. In 6 months, I worked to evolve the brand into what it is today: modern, elegant and timeless with a hint of high-end luxury.