Le Bloc

Client Le Bloc
Art Direction, Design Jade Jariya

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Overview

Le Bloc provides a way to wear your favorite letters, words, or names. The collection is comprised of bracelets, necklaces and rings featuring blocs engraved with a single letter in the finish of your choice. I led the art direction and vision for the brand, creating a unique voice and character that parallels the playfulness of the company’s concept.

The brand guidelines were started from scratch, so I was able to lay the groundwork for many aspects of the jewelry company. This included work on a logo, typography, color palette, patterns, graphic language, packaging, photography style, signage and displays, and the voice.

A few photos were sourced from bloggers and other fashion brands to show the ideal style and mood for Le Bloc. Lastly, I designed the website that introduces the brand through soft colors and clean imagery, with an emphasis on keeping the brand fun yet refined.

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Signature Pattern

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Website Designs

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Business System

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Brand Guidelines

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