Sole Society is an e-commerce brand that offers classic yet modern styles across multiple categories. Working as the Senior Graphic Designer, I developed a fresh aesthetic for the brand and brought a timeless aesthetic to the website and brand collateral.
I lead a website redesign focused on reframing the brand with a refined look and feel through updated colors, typography, and photography. It was important to allow for moments of storytelling and marketing messages to engage customers as they browse categories, collections, and looks. The updated site is simple and modern, highlights beautiful photography, and creates a seamless shopping experience.
Day to day responsibilities also included managing and leading projects, designing daily emails, website layouts and assets, marketing campaigns, print collateral, store signage, packaging, and catalogs. I worked closely with an Art Director and Fashion Director, along with designers, copywriters, retouchers, project managers, and a merchandising team.