Watters is a leading brand in bridal serving the needs of brides and bridal parties worldwide. We were tasked with the design of the entire Watters website, including their new sister brands. Along with rethinking and rebuilding the ecommerce experience, we focused on developing a distinct look and feel for each of the brands.
Willowby is the natural, airy, and free-spirited daughter in the Watters family. Full of delicate lace and beautiful detail, the voice and design of the website needed to feel just as unique. One of the biggest tasks was creating a brand page that captured the soul of the brand. We wanted the customer to know immediately who a Willowby bride was, while also enticing them to explore and learn more.
We worked with the Watters team to develop a style that complimented the romance and ethereal quality of the Willowby brand. We wanted to create something playful, but not overpowering. Their designs use an array of organic shapes, textures, and patterns, which inspired us to look to illustrations. We brought the brand to life by coupling subtle florals and graphics with their poetic photography. We made sure to place each flourish thoughtfully, in the spaces it felt natural for them to live and grow on the page.